Revealed today Poptasi’s new creation The Maduche!

Finally, 14th December, the launch of a new kind of pastry!  The introduction of Poptasi’s new creation was going to take place at Poptasi’s pop-up shop in the MINI Brand Store on the Leidseplein in Amsterdam at 12.00 hrs sharp!

Of course I made sure I was going  to be on time! There it was, the red carpet and the Poptasi car outside the MINI store. Inside, in the pop-up store mini macarons covered (as traditional for a Dutch birth celebration) in pink and blue aniseed sprinkles were awaiting us.

poptasi launches new pastry at Mini Brand Store poptasi mini brand store








And there they were, Patrick and his team and (drum roll…) , still hidden underneath a silk black cover sheet,  what was about to be revealed!

Patrick van Drie and the Poptasi Team

Patrick van Drie and the Poptasi Team

At 12.00 hrs, Patrick pulled down the sheet and introduced….. the Maduche! Bottom half macaron, middle a ganache or cream and on top, shaped as the top half of the macaorn, a chocolate bonbon or truffle.

Schermafbeelding 2015-05-31 om 22.17.54

For the occasion of the introduction Patrick prepared two flavours, one white chocolate filled with Irish coffee,  the other a chocolate/cream truffle. You can imagine the endless flavour combinations!

It is the successor of the macaron? No, definitely not, it is something completely different! More flavours, more textures in one bite, and therefore a little more ‘complicated’ and definitately richer. Which means you simply won’t be able to eat that many one after the other (at least, I don’t think I can!) like you could be tempted to do with macarons.

Macuche flvours

The two introductory Maduche flavours!

A new Dangerously Delicious Delight is born! I wonder if someone will follow, Pierre Hermé perhaps? Fauchon? LaDurée? One thing is fore sure, if a macaron is already tricky and laboursome  to make, the Maduche is probably even more so!

The Maduche is born! Cheers!

Needless to say I did not leave empty handed; 24 Madushes (12 of each), a Poptasi t-shirt  and a bag of very fine broyage! All for sale by the way in Poptasi’s shop in Amsterdam .

For another report (in Dutch) about this special occasion, read

Introduction of a new creation by Poptasi – Pastry Launch of the Year!

What could it be??? We’ve heard of cronuts, we’ve heard of yuzu, what could it be, this new creation by macaron art director/patissier Patrick van Drie from Poptasi, the one and only Macaron shop in The Netherlands.

All we know is that the mystery will be revealed on Saturday 14 December 2013 in the MINI Brand Store, Leidseplein in Amsterdam! I can’t wait!!! Looking forward to more Dangerous Deliciousness!

Poptasi pastry launch

poptasi flavours


Poptasi now with on-line Webshop!!

Not only the first dutch macaron shop, but also the first dutch macaron webshop!! How cool is that? We don’t even have to drive/cycle/train to Amsterdam anymore to taste the best macarons in The Netherlands (which really is a pity in a way, as visiting the shop is also a joy)!

They offer next day delivery; if you order before 14.00 hrs they get delivered to your home or office address (in NL) the next day (with the exception of Sundays, Mondays and the days after National Holidays).

There is an 8, a 12 and a 25 pieces box of amazing flavours.  You can choose between the ‘Master Selection’, the ‘Cookie and Nuts Selection’ and the ‘Fruit Selection’

Poptasi 25 Master selection box

Poptasi 25 Master selection box

I would love to taste the Pastis 51!

Poptasi Pastis 51

Poptasi Pastis 51

Way to go Poptasi! Only having been live and kicking since Jour du Macaron 2012 in March, already an established and well known shop! And not only to consumers, but also business to business. They have already done many assignments for e.g. Adidas, Apple, Mini, and Karl Lagerfeld to just name a few!

Now there’s an idea for my ‘end of year’ gift for our much appreciated customers!!

Dangerously Delicious indeed!

Poptasi, Dangerously delicious!

Poptasi Dangerously Delicious!


Poptasi facboook

Check out their Facebook page also for updates, pictures and dates of their workshops!